Technology Elite Awards 2019

US BUSINESS NEWS / 2019 Technology Elite Awards 39 , For more than two decades, Commence Corporation has been providing small andmid-size businesses with high quality CRM software solutions for managing customer relationships. Having been named as best CRM software provider in our Technology Elite Awards 2019, we wanted to take a deeper look at the firm to learn about its continued success. Commence CRM offers a comprehensive suite of business applications that rival industry giants and at a much lower cost. In addition to traditional functionality for managing accounts, contacts, notes and a sales forecast, Commence CRM automates a number of front office business processes and includes a marketing campaign application, lead management, document management, activity management, group calendaring, a help desk module with ticketing and a customer portal. The newest version also offers a fully integrated project management application. The product also offers extensive reporting, an analytics module, seamless integration with e-mail providers such as Microsoft Outlook and Gmail; and integration with disparate third- party solutions. Commence CRM is an impressive offering that is ideal for companies of up to 100 users that require more functionality and flexibility than the myriad of basic low-cost cookie cutter solutions can provide, but who do not need or want the cost and complexity of enterprise level solutions. The company’s success is driven not only by its top-rated product offering, but also by an array of professional services that ensure that customers realize the maximum value from the product. These services include helping customers develop marketing campaigns, establish a sales methodology, automate lead qualification, create a tracking system for managing each stage of the sales cycle, and streamlining customer service using an auto response system. The services are provided by a staff of highly skilled sales, marketing and customer service professionals that average more than 20 years of industry experience. This combination of best in class software coupled with professional services is what differentiates Commence CRM from competitive offerings and positions them head and shoulders above the rest. Commence believes the service component of their business is critical to ensuring that their customers can show a measurable improvement in how they market, sell and provide service to their customers and they say it’s working. While industry analysts claim that greater than 73 percent of CRM systems fail to get properly implemented and used, Commence boasts an impressive customer retention rate supported by excellent customer references. The team at Commence is spearheaded by CEO Larry Caretsky, who has more than thirty years experience in the computer software industry, and is responsible for the company’s global business operations. Several years ago, the Edison Venture Fund engaged Larry to help transition one of their portfolio companies from a manufacturer of application development tools to a provider of business solutions. His efforts have resulted in Commence becoming one of the top-rated software companies in the CRM sector. Best CRM Software Provider 2019: Commence Corporation Considered an expert in the CRM industry, Caretsky has written numerous articles about the proper use of CRM software to improve sales execution and customer service. He has also been nominated as one of the top 40 inspiring leaders in sales management by the Sales Lead Management Association. The CRM sector is a dynamic and a rapidly evolving industry. It is imperative for companies like Commence to stay at the forefront of development to ensure that clients continue to get value from new products and service offerings. We wanted to know how Commence was addressing this and discovered that they have a team of engineers dedicated to evaluating emerging technologies and how they can be applied to the CRM sector. The company also conducts surveys among its client base to determine whether or not customers see value in newer technologies, or if they plan to adopt new technology in the future. The surveys have driven product enhancements that have also enabled Commence to stay ahead of the competition. Ultimately, we discovered that the success of Commence Corporation over the past two decades has been driven by the company’s dedication to delivering high quality affordable business solutions coupled with the professional services necessary to ensure the proper implementation and utilization of its products. It’s a winning formula that should continue to drive growth for Commence Corporation in the future. Company: Commence Corporation | Contact: Larry Caretsky Website: www.commence.com