USBN Q4 2018

12 US BUSINESS NEWS / Q4 2018 , The next generation of Act! provides SMBs with the ultimate toolset to accelerate growth. All-New Act! CRM Introduces Pow- erful Marketing Automation Built for Small Business Success Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, today announced the next generation of Act! which marries proven CRM with powerful marketing automation. The new Act! represents a significant step forward, both for Swiftpage and the broader SMB market, and is available in English in North America, the United Kingdom, Australia, and New Zealand this week. With the addition of marketing automation technology in the latest version of Act!, Swiftpage boasts the most comprehensive platform in the Conversion and Retention space. The new Act! is purpose- built for SMBs and includes rich customer management, dynamic sales pipeline management, powerful marketing automation, actionable business insights, and integrations with hundreds of business optimization applications. “Just like big enterprises, in order to stay competitive, small businesses are always looking for ways to improve customer engagement, drive retention, and increase loyalty through repeat business,” said H. John Oechsle, president and CEO of Swiftpage. “With the introduction of Act! Marketing Automation to the portfolio, we are now able to provide our customers with the ultimate toolset to drive business growth.” What’s New in Act! Powerful Marketing Automation Act! subscribers now have access to a single integrated platform combining CRM and marketing automation, allowing them to optimize all the ways they communicate with prospects and customers to maximize engagement and drive business growth. Act! Marketing Automation delivers comprehensive campaign management, a visual workflow designer to map out the perfect customer journey, real-time response metrics, and time-saving CRM workflow to fuse marketing and sales efforts. Dynamic Sales Pipeline Management Users can now manage their sales pipelines more effectively and intelligently with dynamic pipeline management tools, including an interactive sales funnel, in context KPIs, an actionable sales pipeline with drag-and-drop capabilities, and advanced filtering. Subscriber Exclusive Enhancements Act! delivers a number of additional valuable subscriber- exclusive enhancements driven by customers. The Act! Growth Suite For new users, Swiftpage’s SMB-focused Act! Growth Suite, delivers Act! Marketing Automation and Act! CRM, on a single, integrated platform, at a great introductory price. Active Act! CRM subscribers will also benefit from an introductory price when taking advantage of the new, integrated Act! Marketing Automation as a part of their current subscription.