Q2 2019

20 US BUSINESS NEWS / Q2 2019 , AREA15 Las Vegas Signs Mixed Reality Experience: Nomadic AREA15, the immersive entertainment, retail destination opening in Las Vegas this December, signs mixed reality experience: Nomadic. AREA15, the experiential retail and entertainment complex offering live events, immersive activations, art installations and much more, announces a new tenant: the premier mixed reality (MR) experience, Nomadic. Founded by veterans of the film, gaming, and retail sectors, Nomadic blurs the line between ‘virtual’ and ‘reality’ by creating video-game-like experiences guests can physically-engage with as they step into the action. These unique experiences incorporate physical props, set design and environmental effects into story- driven VR content. The most deeply immersive, tactile and realistic virtual reality experiences ever developed, Nomadic’s first owned and operated location in Orlando quickly ascended to one of the top three locations in the region, according to TripAdvisor. “Nomadic’s vision of being the leader for next generation, out-of-home, fully immersive VR entertainment fits perfectly with the curated collection of unique entertainment and retail businesses, artists and best-in- class live events that will find a home at AREA15,” says Winston Fisher, chief executive officer, AREA15. Nomadic will occupy 6,000 total square feet of the 200,000 square foot complex and will be located near AREA15’s anchor tenant, the art collaborative Meow Wolf. Similar to Meow Wolf, Nomadic will transport guests on journeys through shorter-form mixed- reality (virtual reality + physical engagement) experiences. Nomadic content is appropriate for participants age 10 and older. “Nomadic is creating a new medium of immersive entertainment. Bringing this to market with a partner such as AREA15, which is committed to achieving that same high level of innovation and entertainment as us, is a perfect match for us,” said Doug Griffin, founder, Nomadic. “To be paired with other groundbreaking activations is exactly why we chose Las Vegas as our next location and we know locals and visitors alike will enjoy getting lost in these incredible adventures.” Additional details regarding specific experiences planned for AREA15 will be announced later this year.