N America News April 2017

NORTHAMERICANEWS / APRIL 2017 27 True Craftmanship g Company: Gurkha Cigar Group Inc Name: Eddy Guerra Email: [email protected] Web Address: www.gurkhacigars.com Address: 6600 Hiatus Road, Tamarac, FL 33321, USA Telephone: 305 593 2254 ext: 3208 have allowed us to create better tobacco. We are seeing the crops developed today for example are far superior to the tobacco from Cuba which was once the standard in the industry because they have been slow to incorporate technological advancements in agriculture. “Technology, and social media in particular, has also allowed us to connect and engage with our customer in a way that was unheard of even 10 years ago. We have a strong social media presence and following. “Technology has allowed us to keep ahead of industry trends. With the ability to be in direct contact with our customers we can get feedback and we hear what they want and make sure we exceed those expectations and continue to surprise them.” Gurkha has grown considerably in the international market in the past few years and Faizad knows that this is no time to rest on his laurels. “We will continue this fast-paced global expansion,” he enthuses. “We also will maintain our position as one the premier cigar companies and the maker of the world’s most exclusive cigars. “At Gurkha we pride ourselves in making great products at every price point but we are the go to cigar for those with the discerning and luxurious palates. Gurkha will continue to innovate while respecting and honoring the tradition of cigar making.”