14 | North America Business Awards 2023 Oct23256 Based out of Canada, Genesislink Consulting Services (Genesislink) is a consulting firm that has achieved a global reach through its ability to empower entrepreneurs in what is, by every consideration, a challenging economic landscape. We spoke with CEO and Founder, Mary Yazdani following the company’s dual recognition in the awards program. Business Start-Up Empowerment Consultancy of the Year 2023 - Canada & Business Support Client Service Excellence Award 2023 rom the outset, Mary emphasizes how important ‘partnerships’ are for Genesislink Consulting Services and its enduring success in this ever-competitive market. By setting the professional relationships within this framework, Genesislink has showcased an incredible ability for dynamism through being able to best serve the needs of its clients, which since inception, has also brought new business into Canada. Here, Mary explains this in more detail. “At Genesislink, we strongly believe in the power of partnerships, knowledge sharing, and collective growth. Furthermore, showcasing our agility and our ability to adapt swiftly to changing market dynamics is essential. It’s this agility that allows us to stay at the forefront of industry developments and offer the best solutions to our clients. This has helped bring new businesses and talents to Canada, strengthening North America’s economy, and supporting businesses in leveraging stable and powerful infrastructures will reinforce our commitment to contributing to the local and global business landscape.” Let’s take a closer look at Genesislink’s team, which drives this success and development. With an internal culture catered towards open communication and collaboration, the company can tackle any potential challenges in a way that harnesses the total expertise and skill of the team in question. This diversity of thought has become a crucial element to the company’s ability to navigate any potential difficulty, as Mary touches on in her following comments. “Our internal culture at Genesislink is characterized by collaboration, innovation, and a strong commitment to excellence. We cultivate this culture through several key practices and principles. First and foremost, we prioritize the professional development of our team members, ensuring they stay updated with the latest industry trends and emerging technologies. This empowers our employees to provide our clients with the most current and innovative solutions. We also encourage crossfunctional collaboration, where diverse experts work together to tackle complex challenges from multiple angles. Also, as one of our core values is providing the best customer service, every employee puts the client as the first priority.” “This internal culture is instrumental in ensuring that our clients receive the best possible service from our firm.” Through a specialization of business development, strategic guidance in areas such as market research, financial analysis, and digital marketing, Genesislink has nurtured an approach that utilizes cutting-edge ideas and technology to deliver results for its clients. These processes, in tandem with the aforementioned focus on partnership, has proven itself to be a potent distinguisher for the team as a whole, allowing them to achieve consistent results over time in a challenging market. “Our core values are Trust, Transparency, Professionalism, Superior Customer Service, Innovation.” Yet, this market continues to move swiftly. For Mary, the team must remain apace of such developments and maintain their expert edge through continual professional development. “We actively invest in our team’s professional development, keeping them upto-date with the latest industry trends and technologies. Our thought leadership initiatives include sharing insights through blog posts, webinars, and industry events, contributing to the collective knowledge base. We also foster strategic collaborations and partnerships, allowing us to exchange insights and experiences with industry experts. By combining these practices, we adapt swiftly to changing dynamics, ensuring that we remain well-informed and positioned to capitalize on emerging opportunities for the benefit of our clients.” With all these elements working hand in hand seamlessly, Genesislink has everything in place to secure a pacesetting position in the industry. As is often the way with incredible success, the company is experiencing organic expansion with the introduction of new startups to bolster the already impressive options available to clients. “Building on our past successes, we’re continuing to expand our impact. We’re thrilled to announce that we’ve taken an amazing leap this year by introducing Robosafety, a system safety engineering startup. Our recent participation in TCXpo 2023 highlighted the critical need for enhanced safety measures in various industries. We’re actively working to develop cutting-edge tools and solutions that will address these safety requirements in the market. “In the coming months, we have exciting plans for the rest of 2023 and the first two quarters of 2024, including the launch of innovative projects, strategic partnerships, and initiatives aimed at driving economic growth and promoting entrepreneurship. Our commitment to bringing new talents and businesses to Canada, expanding North America’s economy, and enhancing the business landscape remains steadfast. This year, we helped six startups to be established in Canada and we are planning to help four more startups in 2023.” Contact Details Company: Genesislink Consulting Services Email: [email protected] Web Address: www.genesislink.ca Address: Unit 564 , 1000 Innovation Dr. ,Kanata, ON, K2K 3E7, Canada Telephone: +1 343 809 8804 F
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