North America Business Awards 2020

16 | North America Business Awards 2020 Best Medical Aesthetics Laser Clinic – Ontario, Canada Located in Downtown Toronto, Magic Laser and Aesthetics is a non-surgical medical aesthetic laser clinic. Following its well-deserved success in the North America Business Awards 2020, we caught up with the owner for the clinic to find out more. ince the business opened Magic Laser and Aesthetics have treated clients with respect to help instil self-confidence both on the outside and inside. To begin, the owner provides a brief overview of the clinic and offers more insight into its clientele. “At Magic Laser and Aesthetics we offer safe, effective and affordable treatments for a wide variety of minor skin conditions for men and women. As a results-oriented clinic, we always focus on our client service by listening to clients’ needs and providing honest solutions. Rather than selling treatments or products, instead we offer suggestions which are best suited to each individual’s needs.” “Throughout the years, many of our clients have told us that we helped change their lives and they don’t need to hide their skin anymore. With our clients coming from all over the world, they choose us because of our award-winning reputation and the results we have achieved. With our treatments making our clients’ lives so much easier, they can focus on doing something else they love.” Regarding the internal culture in place, respect is the key value which staff members must adhere to and as the owner informs us, this must also be followed when approaching clients. “All our staff are asked to treat others in a way they themselves would like to be treated. Additionally, when dealing with our clients we never push them to buy any treatments or products they don’t need.” The competition facing the firm in the field of laser aesthetic treatments remains an ongoing challenge for the team. However, although pricing has proved to be one of the most significant factors behind the firm’s success, it’s important to remember advanced medical equipment has also played its part. “In the Toronto region lots of other spas and salons try to sell treatments at a very cheap price. While offering reasonable prices ourselves, we use gold standard medical grade equipment and take the time to perform thorough treatments.” Working in an industry which is constantly changing can be difficult, however by remaining at the forefront of emerging developments the firm has never fallen behind, as the owner points out. “Things always change in the beauty industry, especially in skincare. People are more aware how important healthy, smooth, and younger looking skin is in their lives. Each year has new trends on skincare ingredients, new treatments for aging, and new technologies giving better results. Monthly skills training for our staff on treatment techniques, frequently attending seminars and workshops to get professional guidance, posting blogs on our website to give our clients lots of information on skincare, all of this has enabled us to focus on what best suits our clients.” Despite the outbreak of COVID-19 the firm has continued to be successful during these difficult and uncertain times. Moreover, this has only been possible thanks to some of the sacrifices the team have made. “COVID-19 has affected the lives of everyone, with people losing their jobs, businesses going bankrupt and people generally spending less money. As a small business, to survive in this economic crisis we have had to cut back on any unnecessary spending and review our inventories” Finally, the owner comments on the future prospects of Magic Laser and Aesthetics, while sharing some of its plans moving forward. “With our strong client base we will keep focusing on providing our clients with an excellent service. Beyond that, each year we give back to our community by donating to local hospitals and that is something we will continue to do. Additionally, we are also planning to support our local women’s shelter and animal shelter in the future.” Company: Magic Laser and Aesthetics Website: www.magiclaserandaesthetics.com Email: [email protected] 1 | N rt A ri B i A r 2 S Oct20752