Andean State Awards 2018

14 LATIN AMERICA NEWS / Andean State Business Excellence Awards 2018 , E-Planning.net With offices across both Central and Latin America, E-Planning is able to offer clients a truly global reach and unique advertising technology solutions that meet their needs. Sebastian Perez, Chief Product Officer, talks us through the firmand provides an insight into the range of innovative solutions it provides. For 20 years, E-Planning has been the leading ad-tech provider in Latin America. Sebastian explores the firm’s product offering and how this has helped it to achieve this strong market position. “Here at E-Planning, our main product, E-Planning Ad Server, is used by the main publishers in the region and it works as a kick off for a set of monetization services that help our clients to produce the best decisions for their advertising inventory. E-Planning Ad Exchange is one of these services, providing a programmatic connection with hundreds of thousands of agencies and brands. Also, E-Planning Header Bidder is a great solution for publishers, as it allows them to access to our programmatic hub, even if they do not use E-Planning as their main ad server. “Moreover, our buy-side products such as E-Planning DSP directly connect agencies and advertisers with our publishers. This, alongside the fact that, since inception we have always created flexible solutions, is what sets us apart from our competitors and ensures excellence for our clients. We do not create a static product, but it continuously evolves according to the industry and the needs of our customers. Each new requirement is meticulously analyzed together with our client and reviewed through a QA process to ensure that it meets all the needs.” Operating in such a fast paced market that is driven by both technology and media, E-Planning has to work hard to remain ahead of the latest market trends and able to offer clients the solutions they need, as Sebastian highlights. “To ensure that we remain at the forefront of emerging developments we are in constant contact with the industry and we participate in different committees, such as the IAB. However, not only do we focus on understanding the industry, but we try to direct it by producing better technology that helps our clients and the industry itself to achieve better results.” Thanks to this collaborative approach and the firm’s vast industry expertise, E-Planning is able to offer clients solutions that are ahead of market changes. Sebastian explores the latest developments in the market currently and how his firm is working to adapt around these. “Over the last year our industry has made a great progress, and our region is not the exception. There are a large number of companies providing services on ad-tech, but many fail in something essential: customers in Latin America seek a personalized service. Many of these companies cannot provide it, both for their size and their culture. We are the only ad-tech provider with headquarters in the region and that explains our superior service. “Additionally, we always adapt our solutions around the latest industry trends to ensure that we meet the market’s requirements. Header Bidding is definitely the strongest technology we will be seeing over the next few months in our region, since it will allow web sites to be monetized in a more efficient way. However, it requires a technological capacity that is not available to all publishers. This is where our solution simplifies everything, since it is much simpler to implement than other solutions on the market. In addition, our support team advises and accompanies our clients in the implementation and optimization, ensuring the best results.” Looking ahead, E-Planning will continue to drive innovation as it seeks to grow even further and continue to provide dynamic and revolutionary solutions, as Sebastian discusses in his concluding comments. “Ultimately, E-Planning has always been an innovative and proactive firm, and as such there are always new projects on horizon. At the moment we are focused on our new media agency, EPL Media ( www. eplmedia.com ). “This latest innovation is a great initiative that has two key benefits; on one hand it helps agencies and advertisers reach their target audience, while helping our publishers connect with brands interested in US Hispanics. In addition, we are deepening our Header Bidding technology, adding new features to our wrapper but also improving our integration with Prebid. These exciting new projects will help us to continue to grow and prosper over the years to come.” AEA18007