USBN Q2 2018

US BUSINESS NEWS / Q2 2018 5 NEWS , “As CMO, Niki will help us transform our new business offering, doubling down on our pioneering approach to creative media,” said Mike Buchner, CEO of Fallon. “She is competitive, decisive and pas- sionate about her work. Given her vast experience and institutional knowledge at Fallon, we know her contributions to our leadership team will be equally significant.” In her new role as CMO, Niki will lead teams to find new, innovative ways to change how brands get breakthrough ideas to land in the right context, furthering the competitive advantage for brands wanting to show up differently; develop strategies to secure new business and growth for Fallon; lead pitches; and ensure the Fallon brand transforms as quickly as the industry. Dobratz, most recently Director of Media, built her career trying to keep the line between media and creative as blurry as possible and believes collaboration between cross-discipline teams is the best way to invent breakthrough ideas. As an 18-year Fallon veteran, she’s worked on a number of prestigious brands across a wealth of categories, with a focus on the financial sector (Citi, NYSE and Travelers Insurance), as well as fast-paced entertainment accounts (USA Network, MSNBC, MTV, Spike, IFC and truTV). “We’re always looking to demon- strate how creative media solutions allow big ideas to land in culture and create transformative business success,” said Dobratz. “Fallon continues to grow its client roster with brands that understand the power of creative ideas that arrive in people’s lives the right way.” Dobratz is a mentor with Mad- Women Minneapolis and a frequent judge at industry award shows including the Effie’s and Adweek’s Media Plan of the Year Awards. She’s also earned several of those awards for her team’s innovative approach to media communications including recent Cannes Media Lions, Webby’s and Effie’s. On the 22nd May 2018, KINEX USA and NiN Healthcare announced the jointly an agreement granting KINEX USA access to over 100 medical device and supply companies that comprise the buying power of NiN Health- care. KINEX USA will qualify the network of Courier and Last Mile companies to provide delivery of critically timed medicines, medi- cal devices and medical supplies to the Hospitals and Healthcare facilities throughout the US. “NiN Healthcare has created a proven and effective purchasing process for the Healthcare indus- try. The next step is to provide an improved and effective delivery system to meet the needs of each facility.” Said Bobby Shah, CEO of NiN Healthcare. “Hos- pitals and Healthcare facilities have become less dependent upon on site inventory and more reliant upon timely delivery of all goods, including critical deliv- eries. The KINEX USA platform will ensure the Delivery Network meets all those needs and meets the regulatory and insurance requirements of NiN Healthcare customers.” NiN (Need it Now) Healthcare’s Medical Device and Services Marketplace (MDSM) is the first detailed product and services catalogue in the US. The users represent Healthcare facilities across the US; clinical product knowledge, financial analysts and those with purchasing expertise to provide best-valued product and service acquisition decisions. The MDSM purchase process has proven to be faster whilst proving cost savings ver- sus the current process. KIMEX USA provides 3rd Party Administrative Management, Custom Insurance Programs through Quasar Risk Advisors, and Custom Solutions for Courier and Transportation Companies Delivering a Network of Couriers NiNHealthcare has recently appointed KINEXUSA to qualify and deliver a network of couriers. throughout the US, including HIPAA, Safety, and Compliance measurement and management. The KINEX USA team offers experience in the Courier, Trans- portation/Final Mile, Insurance and Cost and Risk Management Industries, having built and led companies from start up through IPO. KINEX USA is devoted to Personalized Service and sup- port for our clients.