The Channel Meet Up is the only event of its kind, drawing in channel marketing professionals from all backgrounds. It provides the unique opportunity for marketers to delve into a vibrant and collaborative environment, establishing a place for growth and networking among peers. As such, The Channel Meet Up is at the forefront of a new wave of opportunities – so, join us as we learn more about the company and its events.
In marketing, collaboration is a great way to spark ideas and innovation, but in the wake of Covid-19 and the subsequent rise in remote working, it can be incredibly difficult to meet with others in the industry. The Channel Meet Up is a new event that caters exclusively to channel marketers; it provides an opportunity for marketers to connect with peers and work through channel challenges.
Each event includes short talks from specialists, which are then built upon through panel discussions that enable delegates to pose questions to industry experts – a segment that The Channel Meet Up describes as ‘one of the highlights.’ After the event, attendees are provided with access to proprietary information and content based on the discussions and analysis papers.
Informal, accessible, and friendly, the atmosphere at The Channel Meet Up is one that welcomes everyone, no matter whether they come from a large, scale-up, or small company. As such, The Channel Meet Up has an active and productive real-world community of channel marketing professionals, having run successful events in both the UK and California in 2022.
Indeed, The Channel Meet Up caters to channel professionals working in the technology industry. Technology is sold through channel partners, or a channel of different businesses and the challenges of marketing and selling to customers who are ‘once-removed’ are shared by hardware and software businesses. The Channel Meet Up, as a result, has a collaborative energy, where people share peer-to-peer their experiences and best practice.
Moreover, the events have drawn in household names, including Adobe, Airbus, Cisco, Dell, and Google, and delegates have left behind an abundance of positive feedback. For example, Channel Mechanics states, ‘What a day! Delighted to be back at the The Channel Meet Up in Palo Alto today talking all things Channel Sales and Marketing Alignment … and wonderful to meet up with so many of our customers and friends for some great discussions.’
Thanks to The Channel Meet Up’s success, it will be expanding to three events in 2023: one in the United Kingdom; one in Boston, United States; and in California, United States. Its sponsors and delegates are keen to get together again and experience the spirit of collaboration that is felt at a CMU event.
For business enquiries, contact Jacqui Rand from The Channel Meet Up on their website – https://www.thechannelmeetup.com/
