Are you considering car wrap advertising? Read on to learn more about it and see if it is a good fit for you.
Car Wrap Advertising: What Is It?
Car wrap advertising is a simple idea that can make a big impact on the local presence of your business. It is simply placing wraps on vehicles that drive around high-traffic areas throughout the day. These wraps are easily changeable, so brands often like to swap out designs to keep things interesting for the general public.
How It Works
You know the saying about being in the right place at the right time? Well, car wrap advertising takes it to another level. It functions off of high traffic and high visibility.
Brands like to create eye-catching designs for their cars and have them drive through highly trafficked parts of town during busy parts of the day. This allows for regular optimum visibility among the commuting public.
How Much It Costs
Like most ad campaigns, car wrap ads can cover a wide range of costs. It depends on several variables, the main ones being the size of the wrap, location of the ad, and average mileage. Just like most things, you get what you pay for. If you want to make a wrap for a large truck or bus and have it drive around Manhattan all day, you will have to pay for it. The good news is that your ad will be seen by thousands of people.
7 Signs You Should Start Car Wrap Advertising
It is crucial to do your research before starting any ad campaigns. Ensuring that ads will do well for your business is critical in ensuring that you get the best return on investment possible. So, here are seven different signs that could mean you should start car wrap advertising.
1. Are You Looking to Increase Your Brand Awareness?
Are you looking to have your brand increase its awareness in any specific areas? If you are new to the area or not getting the business you were hoping for this year, you should definitely be looking for ways to do this. With car wraps’ visual nature, if you consistently have cars drive around town, there is a higher likelihood for people learning about your brand and recognizing it.
2. Do You Want Cost-Effective Ad Campaigns?
Car wraps vary in size. You can pay a hefty price for a large wrap to cover an entire vehicle, or you could go with a smaller wrap and cost-effectively reap many similar benefits. But do not forget, wrapping a full vehicle is still a better deal in the end.
3. Do You Use OOH Advertising Techniques?
Do you already use many types of out-of-home advertising? OOH advertising is a great way to get your name out there, but it is good to change it up. So, if you have been using billboards or shopping center signs, it could be good to change up this campaign and go with the car wrap approach.
4. Do You Want a Captive Audience?
Perhaps the best part about car wrap campaigns is that they rely on heavy traffic to do well. Nothing says a captive audience like stop and go highways on a morning work commute. Or city driving after a big game. This is the one time heavy traffic will be your friend.
5. Do You Want to Advertise Locally?
Have you placed a heavy emphasis on national advertising and now wish to focus more on your local business? This is the perfect thing for that. If you can get seen by multiple people in the community every day, you will create buzz and become known rather quickly.
6. Does Your Company Own Vehicles?
Does your company already own and/or use vehicles every day? If you use work or delivery vehicles, then car wrap advertising is a no-brainer. Contract a wrapping service and have those vehicles covered so you can advertise while your employees carry out their daily tasks.
7. Do you want Customizable and Changeable Designs?
One apprehension that people tend to have towards car wrap ads is damage to their vehicles. Or that the ad cannot be changed. Good news! Neither of these is true. Car wraps will not damage your vehicles and are very easy to change.
We all know that seeing the same thing over and over again can become boring. It is good to change up your ad designs often, and it can easily be done with car wraps.
Start Your Campaign Today!
Car wrap advertisements are ads placed on cars driven around highly populated areas during busy times of the day. When this is done regularly, it could raise brand awareness by being seen by thousands of people. There are plenty of different cost ranges, so there is an option for everyone. All you have to do is create your design and decide where you want the cars to drive. And the best part is that you can get started today!
